Fans' dream of watching a match at the stadium comes true with "Ülker First Match"

In the project implemented in collaboration with Beşiktaş, Fenerbahçe, Galatasaray and Trabzonspor, fans who will be selected by a draw from among those who apply via ulkerilkmacim.com will have the chance to watch their first match in the 2025-2026 season on the home field of their favorite team.

Inspired by the unifying power of sports, Ülker, which has been involved in different collaborations and projects for years, has taken action this time to bring football fans together with the teams they support. With the project implemented in collaboration with Beşiktaş, Fenerbahçe, Galatasaray and Trabzonspor, fans who have never watched a match in a stadium before have the chance to show their support for their beloved team from the stands. Those who want to participate in the project can apply until June 13th on ulkerilkmacim.com. Four fans will be selected from among the participants through a draw. Those whose names are drawn will experience watching a match in a box with one of their guests in the matches to be determined in the 2025-2026 season.

The "My First Match at Ülker" project was announced with videos shot with people who had never watched a match at the stadium before and who were particularly popular on social media due to the bond they established with their team. The videos, which depicted the fans' excitement for their "first match", were published on both the clubs' and Ülker's digital platforms. The videos regarding the announcement of the project attracted attention with the different stories they contained.

"Sports is a unifying force for us"

Ülker CEO Özgür Kölükfakı stated that sports are one of the most fundamental stones that bring society together and said, "We aim to reach wider audiences by using the sports platform through the projects we produce, are stakeholders in or support, and to convey all the positive values ​​that sports contain to society. In order to contribute to this, we wanted the fans who carry their love in their hearts but have not had the opportunity to show this love in the stadium to support their teams in the stadium. With the 'Ülker First Match' project, we aim to provide an unforgettable experience to the fans together with our 4 teams, which are the locomotives of our football. I believe that this project will also contribute to our sports culture, the unifying power of sports and the sharing of the love of sports."

UAV

Editor: News Center